This is the story of a family that became a company, and of a company that is also a family.

There’s no better place than home (’casa’) to explore the key moments in Luigi Lavazza’s life, as well as those of the three generations that followed, including an old promissory note, photographs and annotations, a grocery store’s menu and the insights from more than 120 years of unique stories.

Sit in the armchair, get comfortable and listen to the story, told by the protagonists themselves.