The feel of a bustling jungle, the exquisite scent of coffee.

Colours, sounds and aromas from every step in the coffee life-cycle: from the plantations, to the harvest, all the way to Torino, for processing and distribution. On one side, you can learn about the key professional roles in each phase, on the other, you’ll discover all the elements required to work sustainably, and to extremely high standards.

Insights and information blossom at the centre of our interactive stands, just like coffee cherries on their branches.

Put yourself to the test: grow your own coffee plant and craft the perfect blend.