This is where the daily rituals, the vision and the icons of Lavazza meet and mingle.

From the first espresso machine, to the one floating in space; the passion and creativity of our Training Centre staff, unveiling coffee in all its forms, beyond the liquid one.

And, finally, a corner where it all comes together: design, history and experimentation, foreshadowing the experience inside the Atelier.

Watch and learn the art of Coffee Design from our experts.