RAA, Ralph Appelbaum Associates is a company that has developed museum projects all over the world for the past 10 years, and is a partner in this new Lavazza adventure.
RAA’s talent lies in their ability to tell engaging stories, develop distinctive identities, refine practices and then take it all and transform it into a museum experience. The challenge of working with us was a significant one: an international icon, a rich and varied public, a century-long tradition that lives alongside an acutely modern approach.
And, of course, the coffee: which is more than a mere product or blend. Coffee is magic, conviviality, values, reflection on past and future scenarios.
Given their years of experience, RAA had little doubt that interaction was to play a key role in determining the unique atmosphere of our museum.
The experience that awaits visitors inside the museum is distinctive, authentic: an imaginative journey that explores both reality and dreams, with true stories at the heart of it all, as highlighted by the espresso cup: a tool that transforms social occasions into intimate personal experiences.
Free admission for children aged 6 or younger, disabled persons and their carers, two teachers per group of students, one chaperon per group of 15 people, tour guides, journalists registered with the ODG, ICOM members.
For more information, or to ask questions, please contact us via phone or email. For reservations, please email us at email@example.com.