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The museum

“Museums are maps: the only ones we have to venture back through the labyrinth of memory.”
Alessandro Baricco

A circular journey, exploring the story of Lavazza and the coffee production chain, while offering surprising content, information and engaging experiences.

A voyage though five different themes: Casa Lavazza, the Fabbrica, the Piazza, the Atelier and the Universo.

An immersive journey through the world of Lavazza, accompanied by a unique espresso coffee cup.

Enter the museum, and discover an experience that will accompany you long after you’ve left.
carmencita
Caballero
A simple object. A special experience.

Lavazza has always considered the espresso cup an iconic object. As such, we’ve made it the protagonist of the exhibition.

Every visitor receives one at the entrance: a special espresso cup allowing them to activate the installations, gain further understanding about the collection through multimedia content, and collect information and memories.

An object that turns an interesting visit into an extraordinary experience.
52
installations

The Museum

Place the espresso cup on the blue focus points, just as you’d do in the museum.
Scorri ed esplora le aree del museo, toccando i focus point.

Exquisite coffee tasting experiences. The professionalism of our baristas. The quality of our products.

Delight your senses with the unique creations of our Lavazza Training Centre, in a unique space designed to deliver the ultimate Coffee Experience.

The project

“Over time, Lavazza has created a language to express the pleasure of coffee and their expertise, in a way that is both highly unique and available to all.”
Ralph Appelbaum
Dive deep into coffee culture, at the Lavazza museum.

RAA, Ralph Appelbaum Associates is a company that has developed museum projects all over the world for the past 10 years, and is a partner in this new Lavazza adventure.

RAA’s talent lies in their ability to tell engaging stories, develop distinctive identities, refine practices and then take it all and transform it into a museum experience. The challenge of working with us was a significant one: an international icon, a rich and varied public, a century-long tradition that lives alongside an acutely modern approach.

And, of course, the coffee: which is more than a mere product or blend. Coffee is magic, conviviality, values, reflection on past and future scenarios.

Given their years of experience, RAA had little doubt that interaction was to play a key role in determining the unique atmosphere of our museum.

The experience that awaits visitors inside the museum is distinctive, authentic: an imaginative journey that explores both reality and dreams, with true stories at the heart of it all, as highlighted by the espresso cup: a tool that transforms social occasions into intimate personal experiences.

Fees

Adults
10 €
Visitors under 26 or over 65, special conventions
8 €
Groups of 15 or more (reservation required)
8 €

Free admission for children aged 6 or younger, disabled persons and their carers, two teachers per group of students, one chaperon per group of 15 people, tour guides, journalists registered with the ODG, ICOM members.

Buy tickets

Museum hours

Wednesdays to Sundays10am to 6pm
Last admission5:30pm
Closed on December 24th, 25th and 31th, and January 1st

Contact

For more information, or to ask questions, please contact us via phone or email. For reservations, please email us at prenotazioni.museo@lavazza.com.

 

Via Bologna 32a, 10152 Torino TO
+39 011 123456789
  • Area sosta bus turistici
  • Fermate bus di linea GTT
  • Ingresso parcheggio interrato
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FAQ

How can I get the museum?
  • BY BUS / TRAM
    • Busses 18, 57 from the PARMA-763 bus stop
    • Busses 24, 27, 93/, N57 from the ANCONA-1634 bus stop
  • BY TRAIN
    • From Porta Susa station
      • At Porta Susa station, take the 57 line towards Mezzaluna. Get off at the PARMA-763 stop. From there, the museum is within close walking distance. Estimated travel time: 20 minutes
      • At the BOLZANO-1118 stop, take the 51 line 51 towards Park Stura. Get off at the BORGO DORA-241 stop. The museum is within close walking distance via Corso Giulio Cesare, Lungo Dora Savona and Via Bologna. Estimated travel time: 20 minutes
    • From Porta Nuova station
      • At the ARCIVESCOVADO-249 stop, take the 57 line towards Mezzaluna. Get off at the PARMA-763 stop. The museum is within close walking distance. Estimated travel time: 20 minutes
      • At the PORTA NUOVA-253 stop, take the 4 line towards Falchera. Get off at the EMILIA-236 stop. The museum is within close walking distance via Corso Giulio Cesare, Lungo Dora Savona and Via Bologna. Estimated travel time: 20 minutes
      • At the PORTA NUOVA-253 stop, take the 11 line towards De Gasperi. Get off at the BORGO DORA-241 stop. The museum is within close walking distance via Corso Giulio Cesare, Lungo Dora Savona and Via Bologna. Estimated travel time: 20 minutes
  • BY TAXI
    • From Torino Caselle Airport (approx. 30 minutes)
    • From Porta Susa Station (approx. 15 minutes)
    • From Porta Nuova Station (approx. 15 minutes)
  • CAR PARK:
    • The closest GTT car park to the Museo Lavazza is in Via Ancona 17/A
For further information, please visit: http://www.gtt.to.it/cms/
Is the museum accessible for people with disabilities?
All areas within the museum are easily accessible by visitors with disabilities. Braille labels for the visually impaired aren’t currently available.
Are reservations mandatory?
Reservations are mandatory for groups of visitors and recommended for individuals. Individuals can book their from our website. Groups can contact us at prenotazioni.museo@lavazza.com, or call us at (+39) 011.2179621, Monday to Friday from 9am to 6pm.
Can animals enter the museum?
Guide dogs accompanying visually-impaired visitors are the only animals allowed to access the museum.
Are food and drink allowed inside the museum?
Neither food nor drink are allowed inside the museum.
Are backpacks and luggage allowed inside the museum?
Backpacks and bulky luggage should be stored inside the lockers in the welcome area of the museum.
Are photos allowed?
Yes, visitors may take photographs in any part of the exhibition space.